Consumers’ Behavioral Intention Towards Smartwatch Adoption in Malaysia: A Concept Paper

Authors

  • Noor Azzah Said Faculty of Business and Management Universiti Teknologi MARA 42300 Puncak Alam, Selangor, Malaysia
  • Sharidatul Akma Abu Seman Faculty of Business and Management Universiti Teknologi MARA 42300 Puncak Alam, Selangor, Malaysia
  • Dilla Syadia Ab Latiff Faculty of Business and Management Universiti Teknologi MARA 42300 Puncak Alam, Selangor, Malaysia
  • Siti Noorsuriani Ma’o Faculty of Business and Management Universiti Teknologi MARA 42300 Puncak Alam, Selangor, Malaysia
  • Noorizan Mohamad Mozie Faculty of Business and Management Universiti Teknologi MARA 42300 Puncak Alam, Selangor, Malaysia

DOI:

https://doi.org/10.11113/ijic.v11n1.281

Keywords:

Behavioral intention, healthology, IT innovation, luxury product, perceived benefit, smartwatch adoption

Abstract

The wide-ranging features of a smartwatch have driven the rapid growth of the smartwatch market as they pique the users’ interests by offering interactive technology that simultaneously promotes fitness and tracks health. Nevertheless, the factors influencing smartwatch adoption among individuals are yet to be comprehended despite the ever-growing popularity of smartwatch usage. Hence, to understand the possible factors in detail, a research model is proposed to indicate the influential underlying factors relative to smartwatch adoption in the Malaysian populace. This study will examine the four proposed dimensions of perceived benefits, healthology, IT innovation, and smartwatch as luxury products. Online questionnaires will be used to collect the research data, while SPSS will be used to run both preliminary research and descriptive analyses, PLS-SEM will be used to further analyze the model.

Author Biography

Noor Azzah Said, Faculty of Business and Management Universiti Teknologi MARA 42300 Puncak Alam, Selangor, Malaysia

DEPARTMENT OF TECHNOLOGY AND SUPPLY CHAIN MANAGEMENT STUDIES

Published

2021-04-28

Issue

Section

Information Systems